Nikki Walsh Adapt Fit:
Custom logo and website design for booking clients and virtual gym subscriptions.
SMALL BUSINESS PACKAGE: LOGO & WEB DESIGN
THE MISSION
Nikki has been booking clients offline for years but now wants to have a personalized brand and custom platform to solidify and scale her business. The website is set up for a subscription-based virtual library of work out videos for people of all abilities. (Coming soon to the website!)
CLIENT
Nikki Walsh Adapt Fit
THE OUTCOME
Nikki customizes work out plans for each one of her clients based on their abilities so it was important that we capture this genuine, careful approach in the brand. She wanted her logo to be unmistakably her with colors based on Hawaiian tropics.
SERVICES
Brand Strategy
Identity Design
Website Design
THE IMPACT
Nikki is able to grow her business unlike ever before. She extends her new brand to all of her documents and social media posts, and funnels people to the website for bookings, subscriptions, and blogs. Once the virtual library is fully loaded (coming soon), she will earn residual income as people subscribe to her virtual gym.
What is Nikki Walsh Adapt Fit?
Nikki is a personal trainer who works with both able-bodied and disabled clients. She is a personal trainer by trade and has been helping people feel good in their skin for years. Even when she became paralyzed from the chest down, she stayed committed to her role as a personal trainer. She strives to create work out plans suitable for people of all abilities so that everyone can feel strong, confident, and independent.
Brand attributes
THE PRINCIPLES THAT GUIDED THE DESIGN
Approachable
Not everyone is very excited about working out, especially at the beginning, so we needed to make it feel like you were just talking with a friend.
Tropical
Nikki lived in Hawaii and fell in love with everything Hawaiian. Colors are derived from the national colors of Hawaii and Nikki continues to use tropical patterns in her social media.
Feminine
Though she works with both male and female clients, Nikki embraces her femininity and targets other women who want to feel beautiful and strong, even while sitting down.
Anatomic
Rather than going an abstract route with the logo and branding, we kept it realistic and transparent. Nothing to hide here!
